Are you searching for an SEO for Shopify to help you increase your store’s traffic and sales?
“They will come, if you build it” may have worked before the digital era, but in today’s digital world, attracting customers requires more than just a gorgeous store.
Yes, it’s important to choose an eCommerce platform that meets your requirements, but what happens once you’ve built your site and launched it? What approach will you use to contact potential customers? How would you convince them to shop with you instead of your rival?
The ease with which consumers may discover your business is primarily determined by search engine rankings. The higher your eCommerce shop ranks in search engine rankings, the more visitors it will get. Increased sales are a natural result of this.
Is Seo For Shopify Friendly?
Despite the fact that Shopify comes with a variety of SEO-friendly tools out of the box, there’s still much you can do to enhance your search engine rankings. While keywords are essential in SEO, it takes more than just sprinkling keywords throughout your content to improve your site’s ranking.
In our Shopify SEO tutorial, we’ll take you through seven key stages to mastering SEO for your Shopify shop in 2020 and ranking #1:
- Optimize the Structure of Your Shopify Store
- Enhance the User Interface
- Determine the Most Effective Target Keywords
- Boost Your Shopify Product Pages’ Performance
- Make Links to Your Shop
- Content Marketing Can Help You Rank Higher
- Utilize the Most Effective Shopify SEO Apps and Tools
Step 1: Make Your Shopify Site’s Structure Better
When customers can discover what they’re searching for quickly and simply, they’re more likely to stay on your site longer and see more pages, which may improve your search engine rankings.
How can you make your website more user-friendly? Simplify. Don’t use a lot of categories and subcategories. Search engines can explore and rank your goods more easily if your site has a simpler layout.
Your goods are just a few clicks away from your homepage, as shown in the figure, making it simple for consumers to discover what they’re searching for and for search engines to scan the site.
Using one of these formats, you can easily organize your content using Shopify:
Home » Product Pages » Category Pages
Home » Pages by Category » Product Pages » Sub-Category Page
Always remember that your website should be built with the end-user in mind.
You’ll need an About page and a Contact page for your site, in addition to product and category pages. Don’t miss these pages since they tell consumers and search engines that you’re reputable and trustworthy.
Finally, on your website, add a search box. Is it going to assist with SEO? Not in a straightforward way. However, it will assist visitors in finding what they’re searching for, which is an essential aspect of eCommerce optimization so you can profit from the traffic you currently have.
Step 2: Enhance User Experience
Boost The Speed Of Your Website
When it comes to site performance, it’s all about accessibility. If your site is easy to navigate and everything moves quickly, visitors will not be frustrated. This means they’re more likely to spend more time on your website.
You may speed up your Shopify shop by:
- use a mobile-friendly, quick-loading theme.
- Use optimized, smaller images
- to remove any applications that aren’t in use.
- Use sliders sparingly.
Make Your Website Responsive
Your Shopify shop will look amazing on any platform, including desktops, tablets, and smartphones, thanks to responsive design.
Responsive themes may significantly enhance the user experience and retain people on your site for longer periods of time. Because Google considers time-on-page to determine a site’s value, having an easy-to-navigate and read site may help you rank better. As a consequence of increased rankings and usability, visitors return, and conversions rise. For an e-commerce site, this is fantastic.
It’s critical to ensure that your business is mobile-friendly, as consumers increasingly use their smartphones to make purchases.
Step 3: Find the Best Target Keywords
Keyword research is the cornerstone of SEO success, and no Shopify SEO guide would be complete without it.
The easiest approach to get started is to create a list of at least five major themes that are important to your consumers and are directly connected to your product.
Put yourself in the shoes of your consumers. What keywords would YOU type into a search engine to discover the goods you sell?
You may get ideas for these subjects from a variety of sources, including:
- your individual buyer personas
- looking for forums and subreddits for your goods
- hashtags on social media that are relevant to your goods
- taking a look at the titles, meta descriptions, and picture alt-text on rivals’ websites
Step 4: Make Your Shopify Product Pages Better
Begin with your most important pages. Your homepage, major product groupings, and top-selling product pages will most likely be included. We’re talking about the sites that make the most money and convert the best.
Even if you’re starting from scratch, you should optimize your homepage. There are a few simple methods for determining which additional sites to optimize:
- Pages for the items that create the greatest hype in the run-up to your store’s debut.
- Pages for goods linked to the most frequently searched keywords (> 10K searches per month) that you discovered
How to Make Title Tags for Categories More Effective
Let’s determine how we want to name our pages throughout the whole site now that we know which sites we’ll optimize first.
You should utilize your keywords consistently, as seen in the following formula:
Keyword 1 – Store Name Keyword 2 – Keyword 1 – Keyword 2 – Keyword 2 – Keyword 2 – Keyword 2 – Keyword
Unicorn T-shirts – Unicorn T-shirts – Unicorn T-shirts – Unicorn T-shirts – Unicorn T-shirts – Unicorn T-shirts – Unicorn T
How To Make A Product’s Title And Meta Description More Effective
Following that, we must create names and descriptions for our goods and categories. Yes, you may utilize marketing text from supplier websites, but unique content will benefit your consumers and SEO.
Your keywords should flow organically throughout the text. If they sound uncomfortable or are difficult to incorporate into the flow, you should reconsider your keywords. Even the alt text for pictures may be optimized for SEO, but it must fit organically.
Step 5: Create Links To Your Shop
Backlinks are used by search engines to determine how well your site is viewed by the general audience. Consider SEO to be the online equivalent of word-of-mouth. It’s an off-page SEO strategy that focuses on establishing your credibility and trustworthiness.
What’s the best way to obtain links to your store? Here are some pointers:
Links to Suppliers and Manufacturers
Voices from the Industry and Influencers
Step 6: Use Content Marketing To Improve Your Rankings
People visit your website to read the information. You may be tempted as an eCommerce site owner to skimp on the content or believe that product descriptions would suffice.
Take the effort to produce unique material that enhances your entire user experience, and you’ll have a lot more success.
It’s possible that deciding what to write about will be tough. It doesn’t have to be, however. Make a note of anything your clients ask you or anything you think they may be interested in learning about.
Your content serves as a non-salesy way to introduce consumers and potential customers to your company. It’s also one of the most straightforward ways to get backlinks and rank for additional keywords.
Step 7: Make Use Of Shopify’s Best Seo Apps And Tools
We’ll go through 5 tools and Shopify applications you can use to improve your site’s rankings in this part.
Multilingual SEO Plugin
SEO that works
Image Optimizer for SEO
Search engine ranking plays a huge part in finding and promoting your store, as well as selling your offered products. The higher the rank you get, the more customers you will have. By working on the seven steps of SEO for Shopify, you’ll be able to climb up until you reach the highest rank.