There is a difference between SEO and local SEO. SEO increases the quantity and quality of organic traffic to the website whilst local SEO is a variant of SEO that specializes in the geographical components of search.
Leveraging on SEO is a great way to make your business appear in the top SERPs each time a web user runs a generic search. Successful SEO strategies involve technical, on-page, and off-page SEO to see maximum results.
SEO and Local SEO may have a similar plan to improve and optimize the website for search engines, there are key areas that you need to focus on for a successful local SEO.
The strategies for Local SEO need a more customized approach, including integrating location-specific keywords into the web copy or reviews from local customers on the website. Local SEO strategies require a more specific method to accommodate to location and the local customer.
Local SEO strategy allows you to target potential customers in your geographic area. If you have a brick-and-mortar store, Local SEO strategies can help attract local customers. Instead of a broad global audience that cannot purchase your products/services, you can reach out to your local customers who can visit your stores.
SEO and local SEO strategies to build a strong online presence and get qualified local leads.
If your business operates within a certain geographic region, we suggest opting for local SEO services.