A Case Study On Link Building

Case Study On Link Building

Link building is a process in Search Engine Optimization (SEO), where links are created when one website links to another. These links are critical to a website’s success since they increase traffic and page hits. In SEO, links are important because they indicate a “vote of confidence” from one site to another. Also, it will be assumed that individuals are attempting to vouch for your material by including these links. 


Search engines can deduce that your information is worth linking to if several sites link to the same webpage, website, or pages. As a result, it’s worth putting up on search engine results pages (SERP). You may be able to have a good impact on your website by using link development techniques.


Furthermore, the site’s ranking position or search visibility will be at the top. In this article, the necessity of developing links will be emphasized, and the results of a case study will be examined.


Background Of Experimenting Link Building


First Year Of Establishing The Website Without Link Building

The case study’s author, David Farkas, created a website to experiment with search engine optimization (SEO). The focus of the website is on health and medicine. They created 26 pieces of high-quality material for the timeline in the first six months. They did not, however, take any action.


They didn’t advertise it or even link to it. So they just waited for something to happen over the following six months. They sat and waited to see what would happen with the online traffic. As a result, no link building was done in the first year of establishing the website and allowing it to get web traffic.


The Link Building Process

They decided to start establishing links after a year of doing nothing with the website. It took them six months to complete. When they first started the link-building campaign, they asked themselves, “Why would people want to link to me?” or, in other words, “What is it about my website that people would want to link to?”


Moreover, they were debating what kind of links they would construct. They considered linkable assets, which are deemed to be beneficial to any link-building endeavor. For them, these linkable assets may potentially draw 100 or more links. As a result, they created an instructional resource, which is their area of expertise.


The educational resource provides a wide range of subjects, ideas, and debates that encompass everything. It is thorough and useful for whatever information people require on their selected themes or subjects. All of the information is presented in a straightforward and comprehensive manner.


It is not inexpensive to create instructional resources, but it is an investment. It would pay off both in the short and long run. Furthermore, it will save the producers time by eliminating the need to send a large number of emails with a high conversion rate. They will also be able to obtain links from well-known websites, webpages, or pages. These niche-relevant pages can be found on ORGs, EDUs, and even government websites.


After creating the educational resource, the creators continued their best for the link-building project of the website. In the depths of the internet, they searched on every website to look for authoritative, relevant websites or pages that would potentially link to their linkable website.


After lots of time, efforts, and sending approximately one thousand emails, they have built 103 links to their asset as of today. And the positive thing about those numbers is that they got 5 from .GOV’s, 3 from .EDU’s, 34 links from the non-profits, 27 links had a DR 50+, and 96 links were to the educational resource. They also got a DR average of 38 from all the links. And most importantly, many of the .COM links that they built are on sites that people do not normally talk about.


These unique links in the backlink of their resource profile can make a huge difference. This only means that you get more edge if you have those sites in comparison to your competitors. Moreover, finding a way to build a link on a site that does not link out to just anyone and has tremendous authority is considered to be a golden opportunity.


Results Of The Link Building Campaign

Success was achieved thanks to the all of the creators’ efforts, hard work, and dedication in the link-building campaign for their website. They have been successful in assisting their way up the site’s rankings. Furthermore, their organic traffic rose by approximately 2000 percent between the end of 2018 and the beginning of April this year. This merely indicates an increase in the organic traffic of the website.


Before they started building links, they had zero keywords ranking on the first page. But at present, as the case study has been published last April this year, the website is ranking for 9,631 keywords with 2,245 keywords ranking on page one and 1,199 keywords ranking the top five results.


Conclusion Of The Study

Link building is an important facet for the success of a website. To answer the significance of links, yes, it is still and much more important today, especially for those who have a hard time getting web traffic for their websites. Links will always matter, and link building as a process has been helpful in search engine optimization (SEO) in general. Therefore, you have to put a lot of time, effort, legwork, and strategy in order for your website to succeed.


Even if your on-site content is good, you still have to build the roads that will make people visit your content. And to make it happen, link building is one of the answers—if not the only answer.


So, if you work on a website and in dire need of visibility, link building is an essential choice for you. It might be time-consuming and a lot of legwork, as tested on the case study results. With hard work and multiple rejections, it will be worth it in the end.